Dawn dish soap came on the scene in 1973. It gets the lion share of attention. It gets searched 645% more than its nearest competitor does. I couldn’t figure it out. It nearest competitor has been around for 200 years. What is it about Dawn that is so amazing?
Could it be that Dawn is just better at marketing than its competitors? I remember the first time I saw the commercial that claimed that it “gets grease out of the way”. They demonstrated by putting one drop of this dish soap into dirty water and the grease immediately disbursed on contact. It was a visual that stuck with all of us.
Dawn seems to have twice as many products in their line as compared to Palmolive. I thought I’d checkout their website and see if I could figure out why they’re so popular. Dawn’s official site is very informative. It has a Solutions and tips page. They even have a recipes and tips page. The recipes are all about fun and family togetherness. That’s great but how does that make it a better product? Continue reading »



